Partnering with '50's-style hot rod builder and pinstripe artist Skratch, we created a marketing story that both echoes Bell's "builderly" values as well as emphasizes our brand take on art and style. The story was told across the marketing spectrum--online, social media, in-store, media relations, on-package--and even in-person...Bell used Skratch extensively at trade and consumer events to activate the initiative. The relationship continues to be mutually beneficial with Skratch's work making its way across not only models in the Bell Powersports line, but Cycling as well, helping to unify the brand and leverage assets efficiently and authentically across the business.
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| The story of Skratch was told across the entire spectrum of touch points, from digital to print to in-store and at events. |
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Skratch painted dozens of helmets at consumer and trade events to bring the collaboration to life.
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